The new campaign features Travelodge’s next generation room.
Travelodge, the UK’s first budget hotel brand, today launches a new multi-million pound integrated advertising campaign, which celebrates the company’s role as the ultimate enabler of the great value getaway – helping millions of people to get out there and do their thing, whether that is for business or leisure, at a great price.
The advertising campaign uses a variety of real life stories to showcase customers choosing Travelodge as their ideal base, whether celebrating a birthday; visiting children at university; taking a business trip or a staycation break; going to a concert or football match; visiting family and friends or attending a colleague’s leaving party.
The new campaign, “Better get a Travelodge” launches tonight (Friday 8th September 2023) with two hero ads being aired during the opening match of the Rugby World Cup, France v NZ on ITV at c.21.05 in England and Wales (Scotland and Ulster at c.22.05) and then on Channel 4 on Gogglebox at c. 21:15.
The TV ads feature two examples of everyday occasions that play on the debates that we all go through in our everyday lives when planning travel trips. Using humour to showcase Travelodge as the ideal base, the ads feature a friend’s birthday weekend getaway and a mum and dad planning to visit their son at university.
The ads also showcase the next generation Travelodge room, which is part of the group’s most significant transformation to date. The new look room includes features customers have said are important such as: bedside USB charging ports, blackout curtains, a new comfy armchair and a number of sustainable initiatives such as carpet made from recycled fishing nets and old plastic bottles, and low energy lighting.
The TV ads were produced by award-winning film company, Traktor, who have directed commercials for Nike, Adidas, PepsiCo, Stella Artois, Heineken and Virgin Atlantic. The integrated advertising campaign also includes radio, out of home, digital and social channels.
The out of home adverts will be on display in major transport locations such as National Rail and London underground stations, service stations, road sides and city centres. The radio ads and digital / social content also further expand on the different occasions where you ‘Better get a Travelodge’.
Travelodge worked with newly appointed independent creative agency, Isobel, an above the line media agency, the7stars and its existing digital media agency, Spark Foundry, to help launch this new campaign.
Our new advertising campaign showcases the many ways in which Travelodge is the perfect solution to the occasions in life where you “Better get a Travelodge.”
With rooms available right across the country, Travelodge provides a brilliant base to get out and about, whether it’s visiting friends and family, going to an event or having a business meeting. We are continuing to invest in our UK hotel portfolio, with a rolling programme to upgrade to our next generation rooms as part of our most significant transformation to date and look forward to even more customers choosing Travelodge. Karen Broughton, Travelodge Chief Sales & Marketing Officer
We are delighted to have the opportunity to work with the nation’s go-to hotel brand on this new campaign. ‘Better get a Travelodge’ personifies the fact that whoever you are, wherever you’re going, you will always find a great-value Travelodge hotel close to where you need to be. Our campaign will certainly put a smile on people’s faces and continue to build the love for this iconic British brand. Paul Houlding, Founder of Isobel
isobel supercharge brands. They are an independent, creative agency, delivering brand strategy and award-winning integrated communications for some of the UK’s best-known brands.
Founded in 2005, the7stars is the UK’s largest independent media agency. The award-winning agency is recognised for its unique approach and manages over £450m of billings for clients including Gousto, TSB, Associated British Foods, H&M, Nintendo, Entain, AG Barr, Royal Mail and People’s Postcode Lottery. Reflecting its innovative company culture, the7stars has been named as one of the top companies to work for by Best Companies for ten consecutive years and is Campaign’s Independent Media Agency of the Year www.the7stars.co.uk.
Spark Foundry is the Acceleration agency, a global media agency brand within Publicis Media. Spark Foundry’s entrepreneurial vision harnesses a startup spirit with a powerhouse soul that combines an innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media. Spark Foundry works with some of the UK’s leading companies, including Asda, Brown Forman, Currys, GSK, Kayak, Lindt & Sprungli and Meta. With 3,000 employees in 50 countries across the world, the agency leverages the best industry talent and the growing footprint of its 60 offices in key markets including the USA, UK, MENA, Poland, Australia and China.
In 1985, Travelodge became the UK’s first budget hotel brand when it opened its first hotel at Barton-under-Needwood. Today, we operate nearly 600 hotels across the UK, Ireland and Spain and annually welcome over 21 million guests.
With rooms from £38 or less, Travelodge is the ideal base for all business and leisure trips and we aim to offer customers the location, value and quality to suit all their travel needs.
We are currently looking to expand our UK hotel network and we have identified a further 300 locations where we would like to open a Travelodge hotel.
Travelodge employs over 12,000 employees and is dedicated to creating an environment where everyone can learn more, earn more and belong.