Red Roof President George Limbert is stepping down from his role, effective July 12, to pursue interests outside of the hospitality industry.
Mohamed Thowfeek, board member of Red Roof, will oversee the day-to-day operations as the company begins its executive search, according to a news release.
Limbert has been with the company since 2013 and assumed the role of president in August 2021 after holding an interim capacity since October 2020. Prior to that, he served as Red Roof’s general counsel. He also served on the company’s leadership team, which led it through the pandemic.
On behalf of the board, we thank George for his extensive contributions to Red Roof over the past decade, first as general counsel and most recently as president, Thowfeek said in a news release.
With support from the leadership team, he has successfully positioned the company for the future. Red Roof is well-positioned for long-term profitable growth. We have complete confidence in our senior management team, and we are positive that during this transition period, we will continue to deliver the highest quality experiences for both our franchisees and guests as we have historically done.
In 2021, Thowfeek said in a news release that Limbert was the right leader to take the company forward and lead it’s ambitious growth strategy and continue to create value for our franchisees and our guests.
About Red Roof ®
Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. With coast-to-coast locations, Red Roof, now in its 50th year, has over 60,000 rooms in more than 680 properties in the U.S. and internationally in Brazil and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering the best experience and value in the lodging industry. Red Roof is pet-friendly, as one well-behaved pet is welcome per room nationwide at no additional cost*. Ranging from economy to midscale, the Red Roof portfolio of brands includes Red Roof Inn® and Red Roof PLUS+®, with enhanced amenities in clean, modern, comfortable rooms; HomeTowne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay®; and The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™. Red Roof offers franchisees Genuine Relationships. Real Results.® – a unique owner-operator experience establishing common ground with franchisees. Guests can go Beyond Free Nights® with the Red Roof industry-leading loyalty program, RediRewards®. Hospitality goes beyond the hotel room through Red Roof’s ESG program, Purpose with Heart— an umbrella for operating behaviors and policies, as well as Red Roof’s existing legacy social responsibility program, Room in Your Heart. For reservations, visit redroof.com, call 800.RED.ROOF, or download Red Roof’s free app for iOS and Android devices.
Red Roof’s Vision: To provide the best experience and value in the lodging industry for our guests, owners, team members, partners, and communities.
*Pet accommodations policy may vary at some locations. To verify a hotel’s pet policy, please review hotel information online at redroof.com or by contacting the hotel directly.