The Japan National Tourism Organization (JNTO) announced that American visitor arrivals to Japan increased by 3.6 percent year-to-date in 2023 over the same period (January-April) in 2019, a year that broke the record for international travel to Japan.
In the month of April 2023 alone, nearly 184,000 Americans visited Japan, an 8 percent increase over April 2019 – making the US the only Western nation (aside from its North American neighbor, Mexico, which saw a 13.1 percent increase in its visitor numbers to Japan over the same period) to experience a rise in tourism to Japan.
“We have seen an exponential increase in the interest in travel to Japan from the American market,” says Michiaki Yamada, Executive Director of the Japan National Tourism Organization in New York.
“Following the reopening of our country’s borders to international tourism in late 2022 and the lifting of all Covid-related entry restrictions this spring, the incredible pent-up demand to experience the wonders of Japan post-pandemic means that we will likely be welcoming more Americans than ever before in the months to come.”
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