New York – Laasie today announced it has launched Laasie for Marketing Cloud on Salesforce AppExchange, empowering hoteliers and vacation rental operators to connect their Laasie rewards programs to Salesforce Marketing Cloud in real-time. This will empower customers with enhanced audience building capabilities and streamline guest communication strategies that increase emotional loyalty and grow customer lifetime value.
Laasie for Marketing Cloud is currently available on AppExchange here.
Laasie for Marketing Cloud makes it possible to connect both Laasie Convert and Laasie Retain to Salesforce Marketing Cloud with minimal technical expertise. This connection enables hoteliers and short term rental operators to unify Laasie data with Marketing Cloud, create personalized guest journeys and utilize reward data in the content builder.
Comments on the News
Laasie is changing the narrative for the lodging industry on loyalty rewards and perks programs, as we believe that instant gratification will play a massive role in all programs in the future. Ellis Connolly, Chief Revenue Officer at Laasie
Laasie for Marketing Cloud is a welcome addition to AppExchange, as it accelerates business transformation for customers by powering hospitality rewards and perk programs through Laasie’s extensive merchant network. AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success. David Lee, Vice President of Product Management, AppExchange
We are excited to discover more opportunities to deliver even more paradise to our guests by introducing Laasie for Salesforce Marketing Cloud. The Margaritaville Perks program is innovative and fun and we leverage best in breed technology to enhance loyalty, revenues and advocacy. Laasie for Marketing Cloud will help us optimize the customer journey even further. Claudia Infante, SVP Revenue at Margaritaville Resorts
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Laasie powers a new kind of loyalty for over 2,000 lodging partners through AI and a network of 1,000+ instant gratification partners. No points, no tiers, no waiting for qualification. Laasie incentivizes conversion and retention, driving over $700 million in direct bookings and repeat transactions.
Today’s savvy customers are uninspired by yesterday’s rigid loyalty programs, often leaving with unused points and limited brand affinity. Laasie uses artificial intelligence and big data to dynamically create loyalty with personalized, instant rewards that motivate customer actions like booking directly, making a return visit, joining a marketing program for offers, and more. The result? Customers enjoy enriched experiences with each brand interaction and partners benefit with increased net revenue, actionable data insights, strengthened customer relationships, and a scalable loyalty program that increases the lifetime value of every customer.
Chief Revenue Officer