Remington Hotels, a prominent hotel management company, has unveiled a new brand identity as Remington Hospitality, reflecting its broader range of offerings and future strategic directions which include traditional hotel accommodations, independent hotels and resorts, upscale dining, wellness and spa services, as well as glamping and unconventional projects. Having launched its Brand Performance team in 2021 and with over five decades in the hospitality sector, Remington is now exploring international expansion and further ventures into the wellness resort market. The rebrand aligns with their core values of hospitality, integrity, and excellence. The new brand strategy also promises to provide more stability for its employees and will attract a wider range of ownership groups. Looking forward, the company aims to become a powerhouse in the areas of food, beverages, wellness, luxury independent accommodations, and non-traditional lodging.
We had a chance to do a quick Q&A with Chris Green, President at Remington Hospitality…
- Q – Remington’s future direction also includes potential international expansion. Can you provide some additional input as to in which regions and in which verticals Remington sees opportunities?
- A – Given our heightened hospitality and wellness focus, we see tremendous opportunity in the Caribbean and the South American regions. We don’t have anything to share quite yet, but we’ll let you know when we do.
- Q – Remington has communicated quite a bit on its core values of hospitality, integrity, and excellence as well as “Where Passionate People Thrive.” Can you expand on this and how this approach has proven its success for all stakeholders?
- A – Good leaders focus on their organization’s internal health and can make intelligent decisions that push the company forward without compromising its core values. We have an unwavering mission to be a place where Passionate People Thrive and believe investing in our company culture is just as crucial as revenue-focused goal-setting. Having this stance creates a successful trickle-down system. Happy associates mean happy guests and happy guests mean happy owners.
- Q – What do you think are the main challenges for independent hotels in the upcoming years… and which role will Remington play in the ever-changing environment for this market segment.
- A – The rise of independent hotels has been incredible. It has really forced the brands to up their game as it relates to traveler preference and experience. The challenge as we continue forward will be differentiating the true independent environment as soft brands and affiliates work to claw back market share. I am emboldened by our unique experience and success with these type assets that we will continue to win with independents.
- Q – What is the most important advice you would give to young people considering a career in hospitality?
- A – There has never been a better time to get in; don’t wait! The rate of change and adoption of new technologies along with continued consumer appetite for travel has created enormous opportunities for today’s young people to not only join our industry and thrive but to shape its future.
