The Society, an independent interiors-led hospitality design collective, is pleased to announce the appointment of Casey Scalf to Director. In his new role, Casey will embrace a significant shift in responsibility, with a primary focus on strategic leadership. He will also shape the future vision of the organization, determining key partnerships, selecting project types, and ensuring the execution of projects at an exceptional level. Casey recognizes the motivating weight of being in control of The Society’s destiny and approaches this responsibility with utmost dedication.
Casey brings a wealth of professional strengths that will drive the organization’s success. With an impressive career spanning over two decades, he has consistently demonstrated a unique blend of creativity, strategic thinking, and attention to detail. His previous contributions to The Society have been instrumental in shaping some of the firm’s most iconic projects, earning him recognition within the industry for his ability to seamlessly blend aesthetics, functionality, and guest satisfaction. Casey also excels in understanding clients’ unspoken desires and translating them into exceptional results. His quick problem-solving abilities and adaptability enable him to navigate the dynamic landscape of hospitality design with ease.
As a former Design Principal, Casey has cultivated an environment characterized by respect, collaboration, and a shared commitment to excellence. His leadership inspires team members to deliver their best work, resulting in incredible achievements. Building upon this foundation, his new role will allow him to further nurture a culture of innovation. His goal is to keep the organization progressing and elevate its prominence as a household name. Casey envisions The Society becoming the foremost firm in the United States for story-driven narrative design. With this ambition in mind, he will lead his team, seeking inspiration beyond traditional design boundaries and propelling The Society towards its goal of being recognized as the industry’s top innovator and design powerhouse.
Casey Scalf’s appointment as Director of The Society heralds an exciting new phase for the independent hospitality design collective. His visionary leadership, coupled with The Society’s dedication to creating transformative spaces, promises to elevate the hospitality design landscape to new heights.