Sydney WorldPride 2023 drove the market’s hotel average daily rate (ADR) and revenue per available room (RevPAR) above pre-pandemic levels, while occupancy remained slightly below 2019, according to preliminary data from STR.
During the 17-day event, Sydney’s highest occupancy levels were recorded on Saturday, 4 March (95.8%) and Saturday, 25 February (95.4%). Throughout the period, daily occupancy remained above 80% with only three days falling below that mark.
“WorldPride was held for the first time in the Southern Hemisphere with Sydney hosting a series of events across two weeks to commemorate LGBTQIA+ pride and celebrate contributions made,” said Matthew Burke, STR’s regional director for Pacific, Japan & Central South Asia. “The festival generated enormous interest with hotels reporting consistently high occupancy and room rates.”
When compared with the matching 17-day period in 2019, Sydney occupancy was 2.3% lower while ADR (+25.7%) and RevPAR (+22.1%) were each up by double figures. In dollar terms, accommodation operators saw a room revenue lift of AUD43 million from 2019.
“Room rate during the period reached its peak on Saturday, 25 February, the day of the Mardi Gras Parade, with the metric coming in at AUD414, while occupancy reached 95.4%. That night was always anticipated to produce a high occupancy level, with STR’s Forward STAR data indicating a spike in occupancy on the books visible as early as November 2022.”