Carolyn grew up in sunny Los Angeles and graduated from New York University. After working in New York City nightlife and restaurants, it was not long before she fell in love with hotels and started managing Events at Ace Hotel New York.
From there, she joined the team at Vikram Chatwal Collection in New York, bringing her sales and marketing skills to the forefront.
When Ace Hotel Group decided to open in Downtown LA, Carolyn was recruited to head on back to the West Coast to build accounts from the ground up in a culturally emerging landscape.
Her experience did not stop there. From her work with Proper Hospitality to Sydell Group to even co-founding a consulting company for emerging hospitality companies, Carolyn was a champion of the boutique lifestyle.
Fast forward to the present day, Carolyn is with Casetta Group and is furthering her passion for hospitality, management, and revitalizing small boutique properties.
What You Will Hear:
- How Carolyn established her career in hospitality
- Building Casetta Group
- Casetta Group’s mission statement
- Working in a partnership with Montecito Venture Partners
- New project in Silverlake
- Los Angeles culture
- Being an artisan. Curating art for properties.
- Being a woman owner in the hospitality industry
- Advice for up-and-coming hotel owners
- The importance of understanding all aspects of how a hotel runs
- What boutique means to Carolyn
Season 1 is sponsored by Solonis, the new property management system designed for hotels. Solonis is also a premier partner member of BLLA!
About the Boutique Lifestyle Leaders Association (BLLA)
Founded in 2009, the Boutique Lifestyle Leaders Association (BLLA) is the official association for the world’s top visionaries in the boutique lifestyle industry. Membership with the BLLA includes not just a strengthened sense of community—it offers all the resources necessary for small and independent businesses to thrive in this growing sector, including access to distribution channels, marketing tools, webinars, white papers, reports about the evolving boutique landscape, and more. The organization promotes connection, education, and advocacy. As a pioneer in forecasting the boutique movement, the BLLA’s network has grown beyond its hotel foundation to welcome more passionate entrepreneurs, businesses, and purveyors that amplify the boutique lifestyle. BLLA is a catalyst for trends and the future of boutique. blla.org
Boutique Lifestyle Leaders Association (BLLA)